From
From
From
platform
platform
platform
to
to
to
launch-ready
launch-ready
launch-ready
in
in
in
6 weeks
6 weeks
6 weeks
Your brand has a promise.
Your brand has a promise.
Your community should deliver it.
Your community should deliver it.
“Finally, a community that actually feels like us — and I didn't have to figure any of it out.”
“Finally, a community that actually feels like us — and I didn't have to figure any of it out.”
Richard Moore
Richard Moore
Art of Sell
Art of Sell
Strategy-led. Brand-rooted.
Built to feel like a natural extension of you.
Strategy-led. Brand-rooted.
Built to feel like a natural extension of you.
The truth is, most communities don't fail because the idea was wrong. They fail because the platform was never set up to carry the brand.
The truth is, most communities don't fail because the idea was wrong. They fail because the platform was never set up to carry the brand.
The truth is, most communities don't fail because the idea was wrong. They fail because the platform was never set up to carry the brand.
What we do
For founders who are ready to build — not figure it out
You've built something people believe in. Your audience is ready. But turning that into a thriving, on-brand community from scratch — choosing the right platform, the right structure, the right systems — is a completely different skill set. That's where I come in.
Sound like you?
You know a community makes sense for your business, but you have no idea where to actually start.
You've looked at platforms and tools and it's already overwhelming — and nothing feels quite right for your brand.
You want it done properly — something that looks, feels, and runs like you — but you don't have time to build it yourself.
You've tried to piece it together before and ended up with something that just doesn't match the brand you've spent years building.
Sound like you?
You know a community makes sense for your business, but you have no idea where to actually start.
You've looked at platforms and tools and it's already overwhelming — and nothing feels quite right for your brand.
You want it done properly — something that looks, feels, and runs like you — but you don't have time to build it yourself.
You've tried to piece it together before and ended up with something that just doesn't match the brand you've spent years building.
That's why I don't just set up communities.
I build the brand extension they need to thrive
I'll work with you to co-create your community from platform to launch — so every touchpoint inside it speaks your language, earns the trust of your audience, and delivers on the promise your brand already makes.
That's why I don't just set up communities.
I build the brand extension they need to thrive
I'll work with you to co-create your community from platform to launch — so every touchpoint inside it speaks your language, earns the trust of your audience, and delivers on the promise your brand already makes.
6 weeks
6 weeks
6 weeks
Your brand, delivered
through community
During our six weeks together, I use my signature compass model to take you from a blank platform to a fully brand-rooted, launch-ready community — structured, systemised, and completely yours to run.
Map
The strategic blueprint that ensures every decision — from platform to pricing — is anchored in your brand and built for your audience.
Map
The strategic blueprint that ensures every decision — from platform to pricing — is anchored in your brand and built for your audience.
Map
The strategic blueprint that ensures every decision — from platform to pricing — is anchored in your brand and built for your audience.
Flow
The systems, content rhythm, and member journey that keep your community alive and moving without you carrying it alone.
Flow
The systems, content rhythm, and member journey that keep your community alive and moving without you carrying it alone.
Flow
The systems, content rhythm, and member journey that keep your community alive and moving without you carrying it alone.
Heart
The brand essence, tone, and culture woven into every space, so it feels unmistakably like you from the moment someone joins.
Heart
The brand essence, tone, and culture woven into every space, so it feels unmistakably like you from the moment someone joins.
Heart
The brand essence, tone, and culture woven into every space, so it feels unmistakably like you from the moment someone joins.
Phase 1
Weeks 1–3
Strategy, Platform & Brand Structure
Before we build anything, we get crystal clear on what this community actually is — what it's for, who it's for, and what transformation it promises. We define your pricing model, choose the right platform for your goals, audience, and team, then build out the full backend: layout, content structure, navigation, and the visual and tonal identity that makes every space feel like a natural extension of your brand. This is the foundation everything else sits on.
Phase 2
Weeks 4-5
Content, Systems & Sustainability
Now the structure is in place, we make it run. We map out how your community operates day to day — your onboarding flow, content rhythm, key themes, and how you'll show up live or pre-recorded. We connect all your tech: integrations, email providers, calendar tools, event reminders, automations. Everything is built so it feels seamless for your members and genuinely manageable for your team. No duct tape. No chaos. Just clean systems that carry your brand with every touchpoint.
Phase 3
Weeks 6
Brand Check, Walkthrough & Handover
This is where everything comes together. Before you go live, we do a full brand alignment sweep — a "feel check" to make sure every corner of the community reflects your energy, your language, and your standards. You'll get a complete walkthrough of your new space, comprehensive video guides so your team can run it with confidence, and a central hub with everything you need: logins, links, key documents. You leave knowing exactly who you are inside your community — and so will your members.
Phase 1
Weeks 1–3
Strategy, Platform & Brand Structure
Before we build anything, we get crystal clear on what this community actually is — what it's for, who it's for, and what transformation it promises. We define your pricing model, choose the right platform for your goals, audience, and team, then build out the full backend: layout, content structure, navigation, and the visual and tonal identity that makes every space feel like a natural extension of your brand. This is the foundation everything else sits on.
Phase 2
Weeks 4-5
Content, Systems & Sustainability
Now the structure is in place, we make it run. We map out how your community operates day to day — your onboarding flow, content rhythm, key themes, and how you'll show up live or pre-recorded. We connect all your tech: integrations, email providers, calendar tools, event reminders, automations. Everything is built so it feels seamless for your members and genuinely manageable for your team. No duct tape. No chaos. Just clean systems that carry your brand with every touchpoint.
Phase 3
Weeks 6
Brand Check, Walkthrough & Handover
This is where everything comes together. Before you go live, we do a full brand alignment sweep — a "feel check" to make sure every corner of the community reflects your energy, your language, and your standards. You'll get a complete walkthrough of your new space, comprehensive video guides so your team can run it with confidence, and a central hub with everything you need: logins, links, key documents. You leave knowing exactly who you are inside your community — and so will your members.
Phase 1
Weeks 1–3
Strategy, Platform & Brand Structure
Before we build anything, we get crystal clear on what this community actually is — what it's for, who it's for, and what transformation it promises. We define your pricing model, choose the right platform for your goals, audience, and team, then build out the full backend: layout, content structure, navigation, and the visual and tonal identity that makes every space feel like a natural extension of your brand. This is the foundation everything else sits on.
Phase 2
Weeks 4-5
Content, Systems & Sustainability
Now the structure is in place, we make it run. We map out how your community operates day to day — your onboarding flow, content rhythm, key themes, and how you'll show up live or pre-recorded. We connect all your tech: integrations, email providers, calendar tools, event reminders, automations. Everything is built so it feels seamless for your members and genuinely manageable for your team. No duct tape. No chaos. Just clean systems that carry your brand with every touchpoint.
Phase 3
Weeks 6
Brand Check, Walkthrough & Handover
This is where everything comes together. Before you go live, we do a full brand alignment sweep — a "feel check" to make sure every corner of the community reflects your energy, your language, and your standards. You'll get a complete walkthrough of your new space, comprehensive video guides so your team can run it with confidence, and a central hub with everything you need: logins, links, key documents. You leave knowing exactly who you are inside your community — and so will your members.
Build it once.
Own it forever.
A 6-week, high-touch build from £5,000.
No per-member pricing. No ongoing retainers.
Just a complete, brand-rooted foundation — built to your standard, yours to grow.
One-time investment
Clear milestone payments
Built to scale sustainably
